▶ Phase 1 · launch this week
Ship the game to the 250 — small, coordinated, now.
The Arcade is built & launch-clean. Deploy it, post to the VIP group, reply to everyone, watch three numbers. Everything bigger is a later phase.
🚀 Open the Go-Live Pack →
🗺️ Launch Plan
✉️ Messaging Bank
PHASE 1 · NOW ◀
Open the Arcade
game live + a discount →
PHASE 2
Founders Handshake
badges + codes
PHASE 3
PokiStars + Leads
backend + legal
PHASE 4
Activate Rewards
real prizes
PHASE 5
Advocate Engine
Makers
PHASE 6
Cup Pass
full game layer
Readiness & the numbers
System readiness
82%built & ready · Phase 1 is clear to ship
ReadyThe game — built, audited, launch-clean ✓
Done~30k words of research → strategy, rewards, engine
DoneLaunch copy, build specs, audit fixes
ReadyPhase 1 Go-Live Pack — deploy + 3 messages
BlockerFamily restock — for the buyer push, not the game
Pending6 founder decisions — for Phases 2–6 ↓
Numbers that matter
$12–14
best static CPA — the lever
$69/0.2×
pixel CPA vs Shopify ROAS
~$7
advocate CAC (Ph 5)
7,950
warm contacts
$750M
Stanley proof
270:44
Path B vs A, 90d
Decisions that unblock execution
owner: founders · for Phases 2–6Family restockBlocker
The #1 gate for the buyer push; lead-with-Family stalls without it.
Founder close dateDecide
The scarcity anchor for every badge — real and final.
↳ recommend June 30, 2026
Live COGS + 3PLConfirm
Gateway-cup cost ($8 vs $5.76) + single-cup ship.
Commission & payoutDecide
Advocate ladder economics, cash vs credit, 1099.
↳ recommend 10 / 15 / 20%
Cup Pass paramsDecide
Season length, premium price, star-per-referral peg.
↳ recommend 8 wk · $5–8
Arcade build scopeSchedule
Sequence the Cup Pass / advocate-leaderboard build.
The 90-day rollout — warmest first
$15K media · prove → widenWEEKS 1–3
250 VIP · Charter
Lowest risk. Launch the program + Arcade; seed the first advocates. Prove the mechanics.
WEEKS 2–6
700 buyers · Founding Backer
Most qualified advocates. Referral invite 14–21d post-delivery, reviews, turn buyers into creators.
WEEKS 4–12
7,000 email · Pioneer
Widen carefully. Free-cup reactivation, Switch Challenge, daycare seeding, first Champions.
The unified ladder & the rules
One path, two engines
6Founding Circle
5Champion
4Maker
↑ crossover: love it → profit from sharing it ↑
3Inner Circle
2Stacker
1Sipper
The rule each engine runs on
Rewards (Ph 2–4)
Reward cost ∝ 1 / certainty — give digital rewards free, gate every physical dollar behind a value-generating action.
Loyalty + advocacy (Ph 5–6)
Identity First, Currency Second — make the loyalty summit the on-ramp to an advocate army from your happiest customers.
Research & Intelligence
~30,000 words · multiple AI research swarms🎮
The Game-Funnel Strategy Dossier — the deep video-game research
Can a free branded game be a cheaper top-of-funnel than buying cup sales? Instagram-game / Candy-Crush acquisition mechanics, real ad-cost benchmarks, the multiplicative funnel math, the player→buyer bridge (Webkinz, KFC Shrimp Attack, McDonald's Monopoly, Magnum), retention psychology (the Hook Model), creative strategy, promotions + COPPA legal.
7-agent research swarm · 5,390 words · citation-heavy
💸The Ebook AOV Engine — Pricing Lab4-bot swarm
Deep research (AfterSell + AOV.ai + gift-with-purchase strategy + Shopify mechanics) → a pricing program that uses the $0-COGS ebooks as AOV currency: gift the guide, never discount the cup. Threshold ladder tied to the $29/$45/$85/$119 SKUs, app stack, margin math, and a live AOV calculator.
interactive · citedOpen the LabDoc
🔐Secure Ebook Delivery — strategy5-bot swarm
How to issue each buyer an individualized, non-shareable link automatically on Shopify checkout (incl. threshold gifts): a first-party token-gate on our Cloudflare Worker → magic-link + gated reader + visible per-buyer watermark; QR → generic claim page; proportional "deter, don't fortress" posture. Phased build plan + options compared.
recommendation + planRead
📚The Parent Library — all 10 guideslive
The interactive ebook collection (Sip · Bite · Word · Step · Out · Night · Brush · Potty · Big Feelings · Sensory) — each a full guide with a personalized dashboard, milestone tracker, worksheets & PDF. The hub is the storefront with value/discount framing + a bundle.
swarm-authored · 10 booksOpen the Library
🥤Sip by Sip — the customer ebooklead magnet
A fully brand-locked parent ebook on how kids learn to drink (0–6 yrs): the oral-motor science, 8 stage-by-stage chapters, the cup taxonomy, therapist how-to methods + red flags — sourced from AAP/ASHA/SLPs. Built for the $5 sale / free-with-purchase offer, email capture (IG/Meta) and cart-value upsell; ties every stage to the interchangeable weighted/angled straws. Print-to-PDF ready.
🔗The Loyalty + Momfluencer Engine4-bot swarm
The best loyalty programs ever built — airlines (SkyMiles), Sephora, Starbucks, Duolingo battle passes, ambassador/MLM mechanics — fused with the momfluencer ecosystem and the Stanley $750M playbook.
🎁Rewards & Loyalty Program4-bot swarm
Referral-program economics, loyalty-points & breakage benchmarks, free-plus-shipping economics + FTC legal, and digital-rewards / founders psychology — reconciled into a margin-safe design.
⚖️The Next 90 Days, Two PathsCFO-checked
Classic DTC vs game-first, modeled week-by-week and reality-checked by an adversarial CFO pass (the team's first projections were corrected down).
📘Marketing Strategy & Growth Plansynthesis
The master report — the customer (mothers 27–45), funnel economics, both paths, creative, retention psychology, and 8 forward recommendations for the next 12 months.
🔎Audit Findings → Strategy Updates2 pro audits
The website + Meta ad-account audits, reconciled into edits — the $12–14 static-creative lever, the pixel-vs-Shopify attribution truth, the pre-launch fixes.
Grounded in the knowledge base — the mother-27–45 persona, the brand voice & pain points, and the competitive landscape — plus 2023–2026 external benchmarks cited inline in each dossier.
All documents
16 · grouped by phase🚀 Phase 1 · Launch
① Strategy & the 90 Days
📘Master
Marketing Strategy & Growth Plan
the master report — recommendation, analysis, execution + 12-month recs
🎮Research
Game-Funnel Dossier
the deep video-game research — can a free game beat buying sales?
② The Rewards Program
🎁Design
Rewards & Loyalty Program
design + economics: 3-layer system, free-cup math, cheat codes
③ The Loyalty + Momfluencer Engine
④ On Brand Events
🎪Run it
On Brand Event Leader Kit
the actionable playbook — coordination, 5-platform copy, downloadable assets, team-leaderboard tools. Turns the research above into an event a host can actually run.
Poki Yoki · PYXLab Launch Kit · v3 · June 2026 · sequenced into 6 phases — run Phase 1 now · ~30k words of research · 16 documents · ↑ top